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By The Sea

Schroder UK Real Estate Fund (‘SREF’) has signed a deal to bring The Apprentice winner Alana Spencer’s new By The Sea café concept to Mermaid Quay, the popular 150,000 sq ft mixed-use destination on Cardiff Bay’s waterfront. The new café, which is set to open in April/May 2021, will be the first of a Wales-wide roll out of up to 10 new “By The Sea” venues in 2021.

Work has already started on fitting out the prominent 2,230 sq ft venue which sits at one of Mermaid Quay’s main entrances. The café will operate as a takeaway with seating available for customers to use after having ordered. It will feature the Ridiculously Rich by Alana’s famous range of luxury cakes, as well as savoury meals such as vegan happy chicken, super loaded Reuben sandwiches with loaded fries, shakes & sundaes, sweet treats of cookie pizzas, cookie dough, all washed down with a selection of hot and cold drinks.

Alana Spencer’s professional love affair with sweet treats began at the age of 14, when her Mum bought her a book about making chocolate. She was a self-taught chocolatier by 16, selling her luxury chocolates to friends, family, and teachers and then to two shops in her hometown of Aberystwyth. In 2010, Alana set up Narna’s, making tray-baked cakes alongside her chocolates and selling them at food events and shows.  In 2016, Alana decided to take her business a step further and applied to become a candidate on BBC One’s The Apprentice, seeking a £250,000 investment from Lord Sugar. Her passion for her business and delicious cakes sealed the deal and ‘Ridiculously Rich by Alana’ was born.

Alana opened the first By The Sea café in Aberystwyth in October 2020 and is now looking to roll the concept out to key locations across Wales.